Meaning
The registration of a certified product under a different brand name or model number allows a manufacturer to distribute the same hardware through multiple channels. Through a multiple listing, a secondary company can market the device under its own brand while relying on the original laboratory test reports. This mechanism accelerates the entry of white-label electronics into new international markets.
Brand Replication
Companies utilize this method to sell identical cellular gateways or smart sensors to different corporate customers who demand custom labeling. A multiple listing enables the original equipment manufacturer to maintain control of the core design while giving retail partners their own unique model numbers. This differentiation helps protect pricing structures across distinct sales territories.
Certification Transfer
Regulatory authorities issue a new certificate linked directly to the parent file without performing fresh physical test cycles. To execute a multiple listing, the brand owner and the original manufacturer submit joint applications confirming that the internal components and enclosure materials remain completely unchanged. This document package links the safety file to the new brand registry.
Any subsequent design modification must be reported by both parties to avoid invalidating the certificate.
Maintenance Cost
Annual factory inspection fees apply to each brand name listed on the certificate. This expense can accumulate if a product is marketed under dozens of different brands.
